I am the Division Head for Global Business, Tourism and Hospitality Management where I am responsible for the team and courses in the areas of international business, languages, tourism, hospitality and aviation management. Before this, I held a variety of academic leadership at Sheffield Hallam University covering recruitment, employability, international partnerships and international student experience. I have extensive teaching experience both in the UK and with international partners having developed and led modules in airline and hotel revenue management, hospitality operations and services marketing. Prior to entering academia, I had a successful career in hotel sales, marketing and revenue management, holding positions with three major brands and independent hotels in London and the regions.

I completed my PhD in 2019, examining the impacts of big data on hotel price decision-making and contribute regularly to key journals in the hospitality and events field with an emphasis on hotel revenue management, revenue management in alternative sectors and leadership. I supervise doctoral students in the areas of innovation and smart services.

I serve on the editorial board of the Journal of Tourism Futures, act as an external examiner and am a Senior Fellow of the Higher Education Authority. I have been involved with major consultancy projects, including an ERASMUS+ capacity building project, Welcome to Yorkshire tourism data project and contributed to a white paper on the future of hospitality management education for the Council of Hospitality Management Education.