ProfessorPeter Schofield
Professor
Sheffield Business School
ABOUt
My research interests include consumer decision making and behaviour, destination and events marketing and services management. Within these areas, I focus on stress-induced psychological self-discrepancy and compensatory consumption including compulsive shopping and gambling addiction, the consumer psychology of leisure, tourism and hospitality with reference to destination image, service quality and service failure recovery, and political voting behaviour. I’ve published widely in a range of business and management journals and the findings from my research have informed government, DMO and hotel management decision making in relation to tourism development, destination marketing and customer services.
I was educated at Manchester and New York universities and worked in airport operations management at San Diego and Manchester before entering academia in 1987. I'm a founder member of the International Academy of Culture, Tourism and Hospitality Research and have published extensively in, and review for, a range of international journals including Tourism Management, Journal of Business Research, European Journal of Marketing and the International Journal of Contemporary Hospitality Management. I have supervised 24 PhD candidates through to completion in a range of topic areas and have expertise in quantitative research methods, including questionnaire survey design, sampling design, multivariate statistical analysis and structural equation modelling.
DISCIPLINE (REF UOA)
- Business and Management Studies
SUSTAINABLE DEVELOPMENT GOALS
- 3 Good Health and Well Being
- 4 Quality Education
- 12 Responsible Consumption and Production