ProfessorPeter Schofield
Professor
Sheffield Business School
RESEARCH, INNOVATION & KNOWLEDGE EXCHANGE
- Psychological self-discrepancy and compensatory coping strategies
- Compulsive purchase behaviour among young adults
- Psychological need satisfaction through online gambling
- Risk assessment of online gambling products
- Political voting behaviour in UK general elections
- Attitudes to low carbon lifestyle behavioural change
- Sustainable aviation and the climate emergency
- The influence of failure type and severity on service recovery
- The influence of nostalgia on elderly visitors to heritage attractions
Collaborators and sponsors
Ongoing collaboration with research partners in:
- Salford University
- University of Aberdeen
- Glasgow Caledonian University
- Leeds Beckett University
- University of Girona
- La Rochelle University
- Lethbridge University
- University of Adelaide
- Sophro Ltd
Ongoing sponsorship from:
- Kindred plc