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ProfessorPeter Schofield

Professor

Sheffield Business School

Orcid identifier0000-0002-9109-7674
  • Professor
    Sheffield Business School

RESEARCH, INNOVATION & KNOWLEDGE EXCHANGE

  • Psychological self-discrepancy and compensatory coping strategies
  • Compulsive purchase behaviour among young adults
  • Psychological need satisfaction through online gambling
  • Risk assessment of online gambling products
  • Political voting behaviour in UK general elections
  • Attitudes to low carbon lifestyle behavioural change
  • Sustainable aviation and the climate emergency
  • The influence of failure type and severity on service recovery 
  • The influence of nostalgia on elderly visitors to heritage attractions

 

Collaborators and sponsors

 

Ongoing collaboration with research partners in:

 

  • Salford University
  • University of Aberdeen
  • Glasgow Caledonian University
  • Leeds Beckett University
  • University of Girona
  • La Rochelle University
  • Lethbridge University
  • University of Adelaide
  • Sophro Ltd

 

Ongoing sponsorship from:

  • Kindred plc