Areas of Research interest: Managing boundary spanning elements, frontline employee management, digital transformation, sustainable marketing, pro-environmental behaviour.

Sunil Sahadev is a Professor in Marketing and Responsible Enterprise at Sheffield Hallam University. He has previously worked at the University of Brighton, Salford University, University of Sheffield and at the Indian Institute of Management Kozhikode. His area of research interest include managing boundary spanning elements, especially managing frontline employees in service organisations, sustainable marketing, digital marketing and innovation strategy. He has authored papers in highly reputed peer reviewed journals like the British Journal of Management, Journal of World Business, Journal of Travel Research, Journal of Business Research etc.