I research in services marketing, social media, and CSR. Specifically interested in understanding the impact of service withdrawal on consumers as organisations migrate to digital based customer service.

I have led on funded research projects e.g. Lobster themed tourism development; adoption of bioplastic; impact of branding on youth obesity; social media to reduce plastic usage; levelling up and metrics to measure regeneration success.

I have a strong history of delivering CPD related to service quality management, relationship marketing, and corporate social responsibility for SMEs, blue chip and governmental organizations in UK and international settings.

I have worked at the business schools of Hull, Leeds, and Huddersfield University. I hold a PhD in the field of service product elimination. I have worked in the university sector for 30 years and I am a specialist in services marketing. My research interests fall broadly into the area of corporate social responsibility, though with a services management orientation. Specific research projects have included: identifying barriers to Bioplastic adoption, social media as a means of reducing the use of plastics, lowering youth obesity, global lobster marketing, development of local themed tourism initiatives and urban regeneration linked to “levelling up”. I have extensive experience as a principal investigator on funded research projects and contract research initiatives. Examples include – EMFF, Academy of Marketing, Yorkshire Innovation Fund and BA/Leverhulme Trust. I undertake impactful research, applied in nature, and designed to solve real world problems. I am an experienced teacher with extensive experience of overseas teaching and in developing and delivering bespoke consultancy courses to corporate clients.

I have published in the Journal of Business Ethics, Journal of Business Research, Industrial Marketing Management, Journal of Service Theory and Practice, Service Industries Journal, International Journal of Bank Marketing, Journal of Financial Services Marketing, Australian Marketing Journal, Journal of Product and Brand Management, Journal of General Management, Journal of Marketing Management. My publications include high impact reports used to underpin local government policy development and support commercial organizations to develop strategic activity.